Health Studies Institute/Communication Breakthrough

Table of Contents for
Communication Breakthrough: Instruments For Success

Communication: The Missing Link Between the Theory of Practice Management and the Battleground of the Practice

1. Energizing the Human Core: Skills for Building Teamwork

Listening/Paraphrasing/Motivating Change/Raising Tough Issues/Responding To Criticism/The Power of Praise

2. Striking a Personal Connection: Communication for Establishing Patient Rapport

Consciously Personalize the Practice/Listen to Criticism Nondefensively/Raise Difficult Issues Skillfully

3. Team Marketing: An Approach for Building a Dental Practice

Team Marketing Diagnostic/Using Group Synergy to Create a Marketing Plan/Internal Marketing Opportunities/External Marketing Opportunities

4. The Fountainhead of Production: Communication Tools for Successful Case Presentations

Establishing a Interpersonal Connection/Being Persuasive But Not Pushy/Forwarding the Treatment Vision

References

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